About the Founder

Jeff Reeves –  A Certified Director of Safety with over 30 years of transportation industry experience. Recent awards won are the ATA’s President’s Trophy in 2021 and has received many other national safety awards including ATA’s General Commodities Truck Load Linehaul 10-20 Million Miles winner for 2021, 2022, and 2023; TCA’s Fleet Safety Division 3 Winner in 2021 and 2023 as well as Grand Champion in the Small Carrier group in 2023 for the TCA.

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Jeff served as the current Chairman of the American Trucking Association’s (ATA) Safety Management Council's (SMC) Regulations Committee from 2023-2025. Jeff has also been a member of SMC’s Awards and Recognition Committee. Jeff is the Chairman of the Minnesota Trucking Association’s (MTA) Safety Council Leadership. Jeff is also a North American Transportation Management Institute (NATMI) Certification Reviewer, Instructor, and Mentor.

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Jeff has also served his local community as the Vice President on the Board of Directors of the Windom, MN Chamber of Commerce, and Treasure of the Kiwanis Club. Jeff is also members of the American Legion, and the Woodworker’s Guild of America.

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Jeff holds a Bachelor of Arts degree in Transportation and Logistics Management from the American Military University. Jeff’s proudest career moment was leading Soldiers in the Army Reserves for 13 years and 2 deployments as a Convoy Commander, Platoon Sergeant, and Operations Non-Commissioned Officer while obtaining the rank of Staff Sergeant.

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Jeff has been married to his wife, Rachel, for 21 glorious years and they have 3 children (Kevin, Melanie, and Wyatt).

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Jeff leverages his years of experience in both civilian and military leadership roles to improve strategies for training, coaching, and culture-building – and how to utilize results to facilitate improvement. Using messaging that resonates with different age demographics and cultural backgrounds, Jeff has found ways to sync departments and improve overall team performance.