About the Founder

Jeff Reeves –  A Certified Director of Safety with over 30 years of transportation industry experience. Recent awards won are the ATA’s President’s Trophy in 2021 and has received many other national safety awards including ATA’s General Commodities Truck Load Linehaul 10-20 Million Miles winner for 2021 and 2022, TCA’s Fleet Safety Division 3 Winner in 2021, and others.

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Jeff is the current Chairman of the American Trucking Association’s (ATA) Safety Management Council's (SMC) Regulations Committee. Jeff is also a member of SMC’s Awards and Recognition Committee, Vice-Chairman of the Minnesota Trucking Association’s (MTA) Safety Council Leadership, MTA’s Experience Trucking Committee, Southwest Region of the Minnesota Safety Council, a North American Transportation Management Institute (NATMI) Certification Reviewer, Instructor, Mentor, and, most recently, became a member of NATMI’s Safety Technical Committee and Certification Committee.

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Jeff is also serves his local community on the Board of Directors of the Windom, MN Chamber of Commerce, is a Kiwanis Club member, a member of the American Legion, and a member of the Woodworker’s Guild of America.

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Jeff holds a Bachelor of Arts degree in Transportation and Logistics Management from the American Military University. Jeff’s proudest career moment was leading Soldiers in the Army Reserves for 13 years and 2 deployments as a Convoy Commander, Platoon Sergeant, and Operations Non-Commissioned Officer while obtaining the rank of Staff Sergeant.

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Jeff has been married to his wife, Rachel, for 19 glorious years and they have 3 children (Kevin, Melanie, and Wyatt).

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Jeff leverages his years of experience in both civilian and military leadership roles to improve strategies for training, coaching, and culture-building – and how to utilize results to facilitate improvement. Using messaging that resonates with different age demographics and cultural backgrounds, Jeff has found ways to sync departments and improve overall team performance.